Title: Samsung’s Ultra HD Blu-ray Player Wins CE Week Best of Show Award Publish Date: 6.22.2016 Category: TV & Audio New York, NY – June 22, 2016 – Samsung Electronics Co., Ltd., the leader in home entertainment, was today awarded the coveted Best of Show Award at CE Week 2016 for its UBD-K8500 Ultra HD Blu-ray. Released earlier this year, the UBD-K8500 Ultra HD Blu-ray player joins Samsung’s full UHD premium ecosystem alongside the flagship 2016 KS9800 SUHD and HW-K950 Soundbar featuring Dolby Atmos. The HDR-compatible UBD-K8500 Ultra HD Blu-ray player offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. Combined with Samsung’s KS9800 Series SUHD TV with Quantum dot display, the UBD-K8500 presents the purest delivery of 4K content that features HDR available today. Equipped with upscaling technology, the UBD-K8500 can also enhance the picture quality of standard format Blu-ray discs and DVDs. “As the UHD content evolution continues, it is an honor to be recognized by the industry as an innovator and leader with the CE Week Best of Show award,” said Jim Kiczek, Vice President of AV Product Marketing. “The Samsung Ultra HD Blu-ray player gives consumers more options to maximize their UHD viewing experience and reflects our commitment to offering a truly complete UHD ecosystem for the home.” Earlier this year, the UBD-K8500 was certified by the UHD Alliance (UHDA) as UHD Premium, containing the UHD Premium certification logo that allows consumers to identify premium technology in the marketplace. Samsung’s 2016 SUHD TV lineup was also given this distinction. Each year, CE Week gathers members of the tech industry in one place, where trends that are driving adoption of today’s innovative new technologies are examined and new products and services that will be at the top of consumers’ wish lists in the second half of the year are showcased. The event hosts more than 125 exhibitors and sponsors that demonstrate new products in emerging technology categories including drones, digital health & fitness, 3D printing, high-resolution audio and video, connected cars, virtual reality, robotics, smart home, Internet of Things and more. For more information on Samsung’s home entertainment products, please visit www.Samsung.com. About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.