Samsung Electronics America executives shared, celebrated and were inspired by the best in marketing and creative communications at the 2019 Cannes Lions International Festival of Creativity. In panel discussions, the industry leaders discussed the company’s shift from a product focus to an experience-centric focus, fostering equality and diversity from the inside out and communicating effectively with Gen Z. “If you want your brand to win with Gen Z, you’ve got to stop story-telling and you’ve got to start story-living,” said Michelle Crossan-Matos, Vice President of Strategy and Transformation, Samsung Electronics America