Samsung has partnered with New Tradition and the Consumer Experience Group to bring dynamic display technology to the historic Union Station in Washington, D.C.

The collaboration leverages existing structures to outfit with upgraded display signage to seamlessly fit into the iconic design of the building.

Samsung deployed 26, 65” UHD Smart Signage displays, placed into digital interactive kiosks and six, 6’ 3” x 5’ 3” 1.5mm LED displays throughout the station’s three, high-traffic levels.