Title: Samsung Mobile Gaming Hub Reshapes Personalized Play
Publish Date: 1.14.2026
Category: Apps & Services

Samsung Electronics today revealed the first phase of the next evolution of its Mobile Gaming Hub, establishing a more personalized experience for mobile play and outlining a long-term vision to serve as the central destination where players discover, share, and connect through games on Galaxy devices. With the new update, Samsung Mobile Gaming Hub, a platform that attracts 160 million monthly active users, now brings all games from the Galaxy Store into one place, making it easier for players to explore their libraries and uncover new favorites. Other updates include a redesigned interface, personalized content suggestions, and video integrated directly into the application to help players explore and enjoy the gaming experiences that matter most to them.

“Mobile game discovery is broken. Convoluted interfaces and overly promotional content make it harder for players to find the games that match their interests,” said Jong Woo, Vice President of Game Services at Samsung Electronics. “With this update to the Samsung Mobile Gaming Hub, we’re addressing these pain points and offering a frictionless, organic, and personalized discovery experience. By surfacing content based on genuine preferences, we’re creating a more intuitive and engaging way for players to explore, watch, and enjoy their favorite games from one entry point.”



Building on the expanded content from the Galaxy Store, this new phase of Mobile Gaming Hub introduces a redesigned interface that makes it easier for players to find new and relevant titles based on their library. Recommendations will adapt to individual play patterns, creating a more intuitive discovery experience. The update also integrates videos from YouTube, surfacing gameplay clips, guides, and creator content directly to players based on their activity.

The latest version of Samsung Mobile Gaming Hub is now available on Galaxy smartphones and tablets globally.

This is just the beginning. Samsung is building a connected, frictionless gaming platform that will continue to evolve alongside its players. Future updates will introduce new community-driven features, player profile customizations, and support smarter discovery, helping players engage more deeply with the content they love. With these updates and long-term investment, Samsung is turning Mobile Gaming Hub into a key destination for players, publishers and developers of all kinds.

For more information and updates on the Samsung Mobile Gaming Hub, visit https://www.samsung.com/us/apps/gaming-hub/