At CES 2022, Samsung Electronics America launched Samsung 837X, an immersive metaverse experience modeled on the physical Samsung flagship location in New York City.

Recently, we sat down with some of our partners to discuss the inspiration and creation behind Samsung 837X and learn about what’s next in this digital space.

“This is a whole new Samsung for people. I'm excited to open people’s minds to the possibilities of what the company can do in a metaverse.” – Brian Brown, Senior Group Creative Director at Razorfish